About Us

It started with frustration. We were business owners across different industries—running customer service operations, managing sports arenas, operating education centers, and more—and we kept hitting the same wall: outdated tech solutions that didn't understand our real business needs.

Every time we needed a website update, a new system integration, or custom software, we'd get quoted astronomical prices by consultants who would spend weeks learning our business, only to deliver something that felt generic and missed the mark. The worst part? They'd disappear after delivery, leaving us to figure out maintenance and updates on our own.

We realized we were all facing the same problem: the tech industry was built for tech companies, not for real businesses trying to serve real customers. So we made a decision that changed everything.

Instead of continuing to throw money at external vendors who didn't get it, we pooled our resources and hired the best tech talent we could find. Not just developers, but people who understood business operations, customer experience, and what it actually takes to run a company that serves people every day.

Our shared tech team doesn't just build solutions—they live with them. Every website, every integration, every custom tool gets battle-tested across our diverse portfolio of real businesses. If it doesn't work for us, we don't ship it to you.